HOW YOUR INFORMATION MAY BE USED 

We may use information we collect to:

·     Respond requests and/or queries, including customer support queries,

·     Fulfil orders, process payments, and provide order-related updates,

·     Send requested marketing communications via email, SMS, or direct messages,

·     Advertise our products or the products of third parties that we believe may be of interest, 

·     Create segments of users with similar features for ad targeting or seeding lookalike audiences,

·     Operate, measure, and audit online advertisements,

·     Build user profiles to assist us in understanding your interests, create marketing or advertising segments, and predict likely sales, marketing, or advertising outcomes,

·     Train AI or machine learning models that analyze or predict sales, marketing, or advertising outcomes,

·     Personalize and improve our Apps, products, and services,

·     Administer promotions, contests, or sweepstakes,

·     Operate and administer our Apps, including troubleshooting, data analysis, testing, research, statistics, and other internal operations,

·     Manage your access to our Apps, including notifying you of changes to the Apps,

·     Analyze usage of our Apps,

·     Secure our Apps and prevent fraud or other illegal activities,

·     Resolve disputes and/or enforce our agreements,

·     Comply with legal and regulatory obligations.

 

HOW YOUR INFORMATION MAY BE SHARED

In compliance with applicable laws, we may share information about you with third parties to facilitate the uses described above, including:

·     Our affiliates and joint venture partners that we have now or may have in the future,

·     Our business partners, suppliers, agents, and sub-contractors who provide services on our behalf;

·     Relevant UMG artists and/or their representatives,

·     With other users where you leave comments or otherwise contribute content to an App,

·     Advertisers, advertising networks and social networks,

·     As part of an actual or potential corporate sale, merger, or acquisition, or other transfer of all or part of UMG,

·     Pursuant to a subpoena, court order, governmental inquiry, or other legal process or as otherwise required by law, to protect our rights or the rights of third parties, or to protect the safety or security of any person or entity, or

·     With your consent or as otherwise disclosed at the time of data collection or sharing.

 

STORAGE AND RETENTION OF INFORMATION

We will retain the information we collect in accordance with applicable laws and as reasonably necessary for our processing purposes set out under this privacy policy, including resolution of disputes, enforcement of agreements, securing the Apps, and to comply with our legal obligations. When personal data is no longer necessary for our purposes we will delete or deidentify the data.

 

We will also take steps to ensure that the information we collect is treated securely and in accordance with this Privacy Policy. We have put in place technical and organisational procedures designed to safeguard the information we collect.

 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the information we collect, we cannot guarantee its security.